Tony Alberto Peraza:
Building Businesses, Ideas… and Meaningful Conversations
Tony Alberto Peraza’s life has been shaped by one constant: building.
Building businesses. Building ideas. Building connections between people. And more recently, building conversations that carry meaning.
Born in Caracas, Venezuela, Tony developed an entrepreneurial mindset early in life—driven by curiosity, action, and a desire to create. With university studies in Business Administration, Marketing, and Business Management, his professional path never followed a conventional route. From a young age, he understood that the world was far bigger than any single country or industry.
At just 18 years old, Tony made his first trip to China—an experience that profoundly expanded his vision of business, innovation, and global opportunity. That entrepreneurial drive led him to found a water filtration company in Venezuela, a venture that would grow into one of the leading companies in its sector and remains active more than two decades later.
But behind the entrepreneur, there has always been a deeply human dimension.
Becoming a father was one of the defining moments that reshaped Tony’s perspective on life. As it does for many people, building a family transformed not only his priorities, but also his understanding of purpose, responsibility, and the kind of impact one hopes to leave in the world.
That next chapter took him to Miami, where he founded Soccer Planet, a business connected to sports and entertainment, once again combining entrepreneurship with community-building.
Later, Spain became his next home—and another stage of professional evolution.
There, Tony expanded further into the world of marketing, communication strategy, and brand development, working with businesses across different industries to create campaigns, narratives, and growth strategies designed to help companies evolve and scale.
Yet throughout his career, one larger question has remained central:
Through OFF, Tony is involved in developing technologies focused on energy efficiency, sustainability, and forward-thinking solutions designed to improve everyday life. But beyond the technical innovation, what truly drives his vision is the human potential behind each project.
Among those initiatives is a humanitarian-focused solution designed to provide access to clean drinking water for underserved communities—particularly in parts of Africa where safe water remains a daily challenge. The possibility of transforming water from rivers or even seawater into drinkable water represents, for Tony, one of the clearest examples of how innovation can truly serve humanity.
And perhaps that is why his journey into THE DIVINE WITHIN feels less like coincidence and more like alignment.
Through his connection with Santiago Kneeland, Tony found a space where many of the themes that have shaped his life naturally come together: creativity, communication, strategic vision, and deeper questions about the human experience.
Within THE DIVINE WITHIN, Tony serves as Creative Director & Media Growth Strategist, leading the project’s creative identity, visual storytelling, content development, digital distribution, and audience growth strategy.
But beyond the professional role, his contribution comes from something more personal.
In a time when so much content competes only for attention, Tony believes in creating spaces that invite people to reflect, question, and connect with something deeper.
Without positioning himself as a religious authority, he finds genuine meaning in conversations about spirituality, consciousness, purpose, and personal growth—subjects that, in his view, are a natural part of any human being’s journey toward understanding their place in the world.
His story is not simply that of an entrepreneur, strategist, or creative.
It is the story of someone who has learned to reinvent himself across countries, industries, and seasons of life—while staying true to one consistent essence: creating.
Creating businesses. Creating opportunities. Creating community.
And now, helping create conversations that may touch something deeper in the lives of others.
How can creativity, innovation, and communication be used to create real impact?
That question also led him into the world of sustainable technology through OFF Technologies, where he serves as COO and Marketing Director, playing a key role in the company’s strategic growth, expansion, and communication.
“The most meaningful journeys are not the ones that build businesses, but the ones that build people.”
— Tony Alberto Peraza